Celebrating International Women’s Day 2024

Ahead of International Women’s Day, Envision Racing’s Test & Development Driver, Alice Powell, took us and Official Team Partner, Superdry, for a spin on the simulator to tell us more about her career, and dive deeper into opportunities for females in motorsport.


Alice Powell has been an integral part of the team since Season 6, when she first stepped into Formula E machinery during a rookie test in Marrakesh. Since then, she has played a vital role within the team, working on the simulator to aid the team with testing and development work, as well as race preparation.


To celebrate International Women’s Day, we invited Superdry to join Alice in the sim for a day, to share what goes into her role with the Team, and to give our Official Clothing Supplier an interview with a twist – an interview as she drives the sim.

Speaking from the Simulator as she virtually navigated around the London E-Prix circuit, Powell tells us how she started racing when she was around nine years old. Since then, the Briton has gone onto win a Formula Renault championship, and score points in a GP3 Series race. To add to this impressive CV, Powell also finished in the top three of the championship standings three seasons in a row in the W Series.


As she expertly negotiates the twists and turns of the circuit, she talks about the importance of continuing to inspire young women in motorsport consistently, and not just for one day each year.


She explains how throughout her career she has always been categorised as a ‘female driver’, but doesn’t feel her success should be measured against gender; “a lot of people say, ‘what’s it like to be a female driver?’ And I say well actually I’m a driver, I just want to be counted as another driver, racing and performing out on circuit doing the best for the team.”


As a new partner of the team, Superdry share our ethos on Sustainability, but this interview gave them a chance to learn more about our efforts to ensure equality in racing too, and inspire young women through Formula E.

When it comes to opportunities for women to feel more included into the motor racing world, Powell tells us how “lots of teams are doing mentorship programmes for young females”. She goes on to talk about Formula E and their Girls on Track initiative. “Formula E has linked up with Girls on Track, to try and inspire young girls to come into the sport, who might just need that little bit of inspiration somewhere, and if I can help with that, then obviously that’s great.”


Girls on Track aims to bring a positive experience of the motorsport world to young women, and it’s not just about becoming a driver. The programme gives young women first-hand experience of a racing environment, and insight into the multitude of careers available on and off track.


Alice tells us how times are changing “there’s lots of opportunities in motorsport making it more inclusive for female drivers, and also female mechanics, journalists etc.” So, whether they’re inspired to become a driver, or to explore opportunities in STEM subjects, Girls on Track is empowering young women through racing, to give them confidence in what they can achieve.

Powell is no stranger to getting on board with initiatives to inspire young females across the globe. Last season she joined our all-female panel for RACC Berlin, a Race Against Climate Change Event that shone a spotlight on Females in Motorsport. The panel discussed how women are inspiring positive change in motor racing and how this progress has put them at the forefront of technological development that is critical in the Race Against Climate Change.


Alongside her role as the Team’s Test and Development Driver, Alice performs other roles in racing. She is a driver coach for a number of young racers, and is also a commentator and pundit, all roles that give her a platform to inspire young women in motorsport.


To view the whole interview and watch Alice Powell driving our simulator click here.


Read more here on how Envision Racing and Superdry are driving sustainability in style.