CLIMATE CHANGE

Envision Racing and Recover E recognised at The Drum Awards 

Envision Racing were named winners at The Drum Awards in London on Thursday evening, walking away with bronze in the Sustainability category for the ground-breaking Recover E campaign.

The prestigious award is all about celebrating campaigns crafted from an innovative path to make a greener, eco-conscious, and positive environmental impact.  

The award was announced at the 2024 The Drum Awards for Marketing EMEA in London on Thursday evening. 

The team came up with the Recover E campaign to raise awareness about electronic waste (‘e-waste’) – identified by the UN World Health Organisation as the “next growing threat to the environment” – in a way that also underlined the importance of recycling appropriately and encouraged all to re-think the ways they can contribute towards a more sustainable, circular economy. 

The Formula E world champions partnered with artist Liam ‘Lazerian’ Hopkins to build the world’s first fully electric and drivable formula race car constructed entirely from e-waste. 

The visionary endeavour not only sparks excitement on the track but also shines a spotlight on the staggering global issue of e-waste. The one-of-a-kind car was officially launched live on flagship BBC programme ‘The One Show’ prior to the London E-Prix finale in Season 9, which saw Envision Racing clinch the title in the final race of the year. 

The environmentally conscious race car is a testament to innovation, seamlessly integrating donated electronic relics donated by school children and young people. Tens of thousands of iPhones, chargers, laptops, cables, game consoles, batteries, and even single-use vapes dance harmoniously to form the very sinews of this remarkable machine, in a bid to raise awareness about the dire need for recycling and repurposing our digital relics. 

Alongside the functioning racing car, which was unveiled to worldwide media at the London E-Prix in July, the team also ran a competition for youngsters aged 8-21 to design their own model car made out of their disused electronics. The competition was run in partnership with Cartoon Network, with winners from the United Kingdom, Mexico and the Philippines eventually identified.

The car has gone on to gain worldwide media attention – with coverage from the BBC, ITV, Forbes, Wired, CNN and USA Today and more –  and appeared at major events including COP28, where Envision Racing were the only sports organisation to exhibit from within the Blue Zone.

“Envision Racing are FIA Formula E World Champions, but with campaigns like Recover-E they’re making sure that environmental causes always come first,” the judging panel said.

“Recover-E reached far and wide, engaging a diverse audience about the growing issues of e-waste, and what we can all do.”

The Drum Awards celebrates the very best work, companies, and people from the world of marketing and media. Ground-breaking creativity and strategic genius are rewarded across every sector, discipline and channel.

An expert-level, global jury, 700 hundred strong, review the entries to select the work most worthy of these prestigious awards. 

Congratulations to all the other winners and nominees!