Recover E wins ‘Most Inspiring Campaign’ at Race Media Awards

Envision Racing’s ground-breaking Recover E project has won the award for ‘Most Inspiring Campaign’ at the 2024 Race Media Awards.

The Race Media Awards shines a spotlight on the very best of the motorsport industry, with Recover E beating out competition from across Formula 1 and other disciplines to be named the winner.

The team came up with the Recover E campaign to raise awareness about electronic waste (‘e-waste’) – identified by the UN World Health Organisation as the “next growing threat to the environment” – in a way that also underlined the importance of recycling appropriately and encouraged all to re-think the ways they can contribute towards a more sustainable, circular economy.

The Formula E world champions partnered with artist Liam ‘Lazerian’ Hopkins to build the world’s first fully electric and drivable formula race car constructed entirely from e-waste.

The visionary endeavour not only sparks excitement on the track but also shines a spotlight on the staggering global issue of e-waste.

The one-of-a-kind car was officially launched live on flagship BBC programme ‘The One Show’, earning further international coverage and interest too.

The environmentally conscious race car is a testament to innovation, seamlessly integrating donated electronic relics donated by school children and young people. Tens of thousands of iPhones, chargers, laptops, cables, game consoles, batteries, and even single-use vapes dance harmoniously to form the very sinews of this remarkable machine, in a bid to raise awareness about the dire need for recycling and repurposing our digital relics.

Alongside the functioning racing car, which was unveiled to worldwide media at the London E-Prix in July, the team also ran a competition for youngsters aged 8-21 to design their own model car made out of their disused electronics.

The competition was run in partnership with Cartoon Network, with winners from the United Kingdom, Mexico and the Philippines eventually identified.

The team also launched a special e-waste pledge on its website – bringing the total number of pledges in the ‘Sustainable Chain’ initiative up to 12. To date, over 50,000 individuals having already made a commitment to reduce their e-waste.