James is based in the team’s London office and has responsibility for driving and nurturing all key revenue streams.

He joined the team in January 2019 from British Tennis where he was a member of the Executive Team in his role of Commercial Director. He has held similar roles at the Rugby Football League and the FIA World Rally Championships, where he also assumed the position of TV & Media Director.

James has worked with some of the biggest brands in the world and has enjoyed tremendous success in attracting title sponsors to a variety of different domestic and global sports and platforms including Fever-Tree (Queen’s), First Utility (Super League), Monster Energy (Isle of Man TT), Tetley’s (Challenge Cup), Nokia (FIA World Rally Championship) and BNP Paribas (Davis Cup).