British based motor racing team, Envision Racing, and the global media brand TIME, are launching a new partnership to inspire a green future.
Envision Racing and TIME will work together to engage audiences around Formula E, the world’s only all-electric FIA World Championship. ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities and became the first and only global sport to be certified net zero carbon since inception.
TIME will amplify the key messages of this purpose-led partnership within forthcoming global issues of TIME and on Time.com, social media channels and through collaborations at major events, such as the World Economic Forum and COP27.
As an Official Partner of Envision Racing, TIME will play a role in the team’s Race Against Climate Change Live Summits, which brings together global change-makers to discuss possible solutions to tackling the planet’s greatest environmental challenges.
The partnership builds on TIME’s commitment to covering sustainability and climate change throughout history, from the 1989 Endangered Planet of the Year cover package to TIME 2030, a decade-long global editorial initiative that will focus on the ongoing exploration of solutions to the challenges of the post-COVID world and the leaders and innovators driving them.
Viktoria Degtar, Global Chief Revenue Officer at TIME said: “Businesses require thoughtful action, urgency and intelligent collaboration. We are thrilled to be partnering with Envision Racing because they are leading the fight against climate change through electric mobility and renewable energy solutions. TIME’s mission is to lead the conversations that help change the world. This partnership speaks to the core of shared values: championing sustainability, acting as a catalyst for positive change and accelerating innovative solutions to help build a better future for all.”
Sylvain Filippi, Managing Director and CTO at Envision Racing said: “At Envision Racing our purpose goes beyond sport: Sustainability is in our DNA and we use the exciting platform of Formula E and the team’s Race Against Climate Change’ programme to accelerate the adoption of electric vehicles and renewable energy.
We are delighted to join forces with TIME in our shared mission to elevate the issue of climate change to global audiences. Transitioning to clean mobility plays a vital role in tackling air pollution and preserving the planet. TIME’s influence, audience and networks provides an incredible opportunity to reach those in the public and private sectors that can create the change we desperately need for a cleaner future. We cannot wait to get started and help inspire positive impact, together.”
Envision Racing will compete at Formula-E in Mexico City on February 12th. TIME branding will appear on the Envision Racing car and across all team marketing and promotional collateral. Other scheduled races will be held on April 9 and 10 in Rome, April 30 in Monaco, July 16 and 17 in New York City, July 30 and 31 in London, Aug. 13 and 14 in Seoul among others.