#DRAWWITHROB WITH NATIONAL GEOGRAPHIC KIDS

Envision Virgin Racing Formula E Team, in partnership with National Geographic Kids, has today launched a new Race Against Climate Change art competition with children’s illustrator Rob Biddulph, creator of the online series ‘#DrawWithRob’.

Partnering with popular children’s outlet National Geographic Kids, the team aims to raise awareness to a younger audience of its Race Against Climate Change initiative, which focuses on accelerating the transition to clean, secure and affordable renewable energy and the mass adoption of e-mobility.

Rob started the hugely popular #DrawWithRob series in March 2020, to help parents whose children are staying at home amid the COVID-19 pandemic and gained over 200,000 views on his first YouTube video. The team have worked with the award-winning illustrator to launch a custom climate change livery design competition for children, where fans can learn how to draw the all-electric car through an instructional video and then create their own bespoke livery.

Open to children under the age of 16, the competition is looking to find the most creative nature-led livery for the Formula E team’s Gen2 car, with all entries being collated on the team’s website at envision-racing.com/drawwithrob.

The unique competition will be open for a month, with the team’s Managing Director Sylvain Filippi and Managing Director of Nat Geo Kids, Peter Johnson, starting the judging process on 1 June. The winner will receive a money-can’t-buy-prize, their design featured on an Envision Virgin Racing showcar, as well as tickets to a race in season seven and a video message from top British racing driver Sam Bird. The top three designs will also receive a subscription to National Geographic Kids, where they can learn more about climate change and its effect on the planet.

Sylvain Filippi said:

“I’m extremely excited for the team to be working with Rob Biddulph and the #DrawWithRob series. I’ve got two young children and to be able to teach them both about Formula E and the Race Against Climate Change whilst occupying them at home is great. Finding something that is engaging and fun for kids during this time is extremely important, which is why the partnership with National Geographic Kids is so valuable, it allows us to educate a wider audience of children in a fun way. I can’t wait to see the competition entries and getting to help choose a winner!”

Peter Johnson, Managing Director of National Geographic Kids said: “At Nat Geo Kids we believe creativity is the key ingredient needed to help solve the world’s climate crisis and it’s our mission to nurture this within our readers. Partnering with Envision Virgin Racing and Rob on this great competition furthers our mission so we are very excited to be part of it.”

Multi award-winning illustrator, Rob Biddulph said: “Raising awareness of the fragility of our environment and the dangers of climate change is so important, not only in young people but in everyone. So, I’m very proud to be part of Envision Virgin Racing and Formula E’s drive (pardon the pun) to do so. Also, I just really like drawing racing cars, so it’s a win win!”

HOPING TO BOUNCE BACK IN MARBULA-E

Following Envision Virgin Racing’s disappointing start to the inaugural Marbula-E series, held at the Paris circuit, the team are looking to come back stronger in the second round of the championship, the Seoul M-Prix.

Held in conjunction with Jelle’s Marble Runs and ABB FIA Formula E, the ‘zero emission’ marble racing aims to replicate the all-electric Formula E series, which is temporarily suspended amid the coronavirus outbreak.

Premiering on the team’s Facebook channel the opening round of the marble series really got the ball rolling, with over one and a half million enthusiastic viewers across social media virtually cheering on their favourite team’s marble. The upcoming round sees an exciting addition for Jelle’s fans as veteran marble commentator Greg ‘Woodsie’ Woods will join voice of Formula E, Jack Nicholls, as co-commentator.

Fans can tune in to the next Marbula-E event, the Seoul M-Prix, on the team’s Facebook channel this Saturday (May 2) at 11:00 (BST).

Sylvain Filippi, Envision Virgin Racing’s Managing Director, said:

I’m glad that the fans enjoyed the first round of Marbula-E as much as I did! It’s a shame that we didn’t make it onto the podium, but we’ve got another chance to make it this weekend at the virtual Seoul track. The content sums up the ethos of our team, it’s incredibly fun and I’ll definitely be live tweeting along again! The quality of the production from Jelle’s is incredible, I especially love the grandstands, and it’s great to have Woodsie on-board with Jack [Nicholls] for this upcoming race.

WILL COVID-19 HAVE AN IMPACT ON THE CLIMATE

Famous tourist hotspots are empty, the streets of major cities are deserted, and the world has been asked to stay at home – what impact does this have on global emissions and the effect on climate change?

Pollution and greenhouse gas emissions have fallen globally as unnecessary travel and movement has come to a halt. Compared to this time last year, levels of pollution in New York have reduced by nearly 50% due to the measures put in place to contain the spread of the coronavirus. Likewise, in China emissions fell 25% at the start of the year and the proportion of days with ‘good quality air’ was up 11.4%.

A global pandemic should not be considered a reasonable way to tackle climate change but it’s not certain how quickly the emissions will ‘bounce back’ once the virus subsides. Emissions have fallen in the short term, due to measures to stop unnecessary travel, with transport making up 23% of global carbon emissions annually but it’s unclear whether these emissions will return to normal or potentially even higher once travel is allowed.

So, will attitudes change to global travel and change after the pandemic subsides? Some experts believe that travel may increase after the bans are lifted, due to increased holidays and a need to travel abroad for work, whilst others believe that an extended period of time at home, with family, may have shown many consumers that they do not need to travel by plane in order to go on holiday.

Trade on the other hand, is likely to see a change. Globalisation is the process of businesses operating on an international scale – this is not a new concept, but the recent scale and speed of globalisation has meant that almost every major business uses it. It has helped raise incomes and rapidly develop economies but carries a huge risk of increased contagion. The Covid-19 pandemic has made firms, and people, realise that things need to change, as they’ve realised the risks they’ve been taking.

Professor Richard Portes, Professor of Economics at London Business School said: ‘Look at trade. Once supply chains were disrupted [by coronavirus], people started looking for alternative suppliers at home, even if they were more expensive. If people find domestic suppliers, they will stick with them… because of those perceived risk.’

As consumers, and businesses, look to buy domestically or move industrial work or services ‘home’, the carbon footprint of those products or services will drastically be lowered, having a long-term effect on global emissions.

The short-term effects of coronavirus on global emissions are very easy to see, lowered pollution and emissions are being seen globally but it’s difficult to understand the long-term effects that this pandemic will have on the overall global carbon footprint.

SIM RACING AND OUR FIRST FORAY INTO ESPORTS

The world of sport has come to an abrupt halt, as the COVID-19 pandemic continues to keep people around the world in lockdown, however fans still need to be entertained.  

Whilst not able to physically race on the streets of Paris, the team had a go at trying to repeat our race winning performance from last season in a different way.  

Well known for our fun and innovative creative concepts, we held the first Marbula-E race. In conjunction with Jelle’s Marble Runs and supported by ABB Formula E, we raced marbles around a mock ‘Paris’ track in the name of light-hearted competitionYou can watch all the action from the Paris M-Prix here 

That was not the only opportunity we had to get back into the driving seat though, later that afternoon the team participated in the first round of Formula E’s Race at Home Challenge. In partnership with UNICEF, the nine-week esports series began with a test race around the iconic Monaco circuit.  

Unfortunately, Sam Bird was unable to participate due to technical difficulties, so we enlisted our rookie driver from Marrakesh, Nick Cassidy, to complete our line up alongside Dutchman Robin Frijns.  

The first round proved to be an exciting spectacle, with esports legends Jimmy Broadbent and Graham Carroll competing for the team in the Challenger Series ahead of the inaugural Formula E race  

Cassidy placed just outside the podium whilst Frijns unfortunately had connection issues and mid-race had to exit, although was placed in P6 at the time – not bad for a rookie! With Graham’s win in the Challenger Series and both our team drivers racing in points scoring positions, we’re extremely pleased with our first performance in esports. 

Esports allows viewers to be more engaged with the drivers, and even interact on their streaming channels – fans can tune into specific drivers streams whilst watching the race live and this adds a whole different element to motorsport. Robin Frijns is notorious for being laid back and select with his words however throughout the esports stream you could hear him interacting with drivers and making jokes. 

But Saturday was just the pre-season test event. The real battles start todayin the first of the eight points scoring races. Tune in to see the team and drivers’ Twitch channels to see all the action. 

https://www.twitch.tv/robinfrijns

https://www.twitch.tv/nickcassidy 

Saturday wasn’t the first time we’d used simulators though, in fact they’re commonplace for us here at Envision Virgin Racing!  

The team participated in the Vegas E-Race at the Consumer Electronics Show (CES) in 2017, where Formula E drivers took on the best sim racers the world has to offer – including Graham Carroll, who represented us in last weekend’s Challenger Grid. We finished 7th and 8th in that race, which was actually 2nd and 3rd out of all Formula E drivers 

Our season five launch event allowed our guests to go head-to-head with our team drivers, with gaming sims set up in the workshop – no one could match their times though! Fans can also race against our drivers at races, with the gaming area of the E-Village a hugely popular zone and one Robin Frijns is very at home inRegularly using sims at our events, and our partner events and conferences, allows us to demonstrate the complexities of Formula E and how data driven the series is.   

The most important piece of kit though is our state-of-the-art VI-grade race simulator, housed at our Silverstone Headquarters. A delicate piece of machinery, the DIL simulator allows our drivers to jump into the monocoque and wrack up thousands of laps around the upcoming circuit. But how can this help the team in the race? 

Formula E is a data driven sport so it’s important that we head into each race weekend as prepared as possible, by analysing this data ahead of the race our engineers are able to select the best possible strategy. Simulation sessions are run the same as normal race weekend, almost all channels are logged as on the real race car and analysed through the same analysis software, so that the simulation and the real race are directly comparable.  

Whilst the DIL simulator can be run single-handedly by our Simulation Engineer, however for pre-event simulation sessions we run these like the real world, including the timings. The team’s Race, Performance and Systems engineers attend these sessions alongside the drivers and communication remains the same as it would at the track. The driver wears a headset so he can provide feedback without leaving the simulator and also has the previous run’s data available to him on a handheld tablet within the simulator room – similar to that at the track – so that the data can be analysed in real-time 

This is not a game though, the knowledge we gain from our race simulator is just as important as the data we gain from the track and it’s incredibly difficult to drive well. We’ve let Dan Hardy, UFC Champion, have a go, see how he got on here 

Simulation has grown at a vast rate in motorsport over the last decade and is now a fundamental requirement for performance, with every part of the car modelled accurately to produce a virtual replica. The accuracy allows development ideas to be tested quickly and effectively, which is extremely important in Formula E where track time is extremely limited. An increase in simulation work and the technology allows for a decrease in errors when the car runs on track.  

But you don’t need expensive or fancy kit to race along with us. More on that to come…
Written by James Parrish – Business Development at Envision Virgin Racing 

BIRD AND BRDC MEMBERS SMASH £10,000 TARGET

British Envision Virgin Racing driver Sam Bird has run a half-marathon alongside 35 other BRDC members to raise money for NHS staff and volunteers during the coronavirus pandemic 

The British Racing Drivers’ Club members each ran a half-marathon (21.1km) separately around their local areas, in order to raise vital funds to support NHS charities in the UK. Bird set his initial fundraising target at £10,000 but as more drivers entered the campaign this target was quickly met.  

With all drivers, and honorary member Iwan Thomas MBE, completing the half-marathon on Saturday 18th, the total currently sits at over £30,000 worth of donations.  

To donate please follow this link: https://www.justgiving.com/fundraising/sam-bird15?utm_source=whatsapp&utm_medium=fundraising&utm_content=sam-bird15&utm_campaign=pfp-whatsapp&utm_term=f7f82241ebb44cc289336b081b4662be 

Participants in the British Drivers’ Half-Marathon Challenge:  

Sam Bird  

Andy Priaulx    

Will Stevens     

Oliver Jarvis     

Jon Lancaster     

Oli Webb     

Harry Tincknell     

Paul Rees     

Jonnyadam     

Mike Simpson     

Charlie Hollings     

Duncan Tappy   

Tom Ferrier     

Ross Gunn     

Richard Westbrook     

Daniel Brown     

Stuart Hall    

Charlie Robertson     

Piers Maserati     

Rob Collard     

Ollie Millroy     

Andy Meyrick     

Callum Ilott     

Stephen Jelley     

Dan Harper     

Elliott Cole     

Seb Morris     

Ryan Cullen     

Alex Buncombe     

Kiern Jewiss     

Jonathan Wheatley    (Sporting Director Aston Martin Red Bull Racing) 

Sandy Mitchel     

Jamie Chadwick     

Shaun Balfe     

Philip Glew     

Ben Barnicoat     

Chris Goodwin     

Bonamy Grimes (On Behalf of Johnny Mowlem)  

Alex Brundle     

Archie Hamilton     

Jamie Derbyshire    

** Iwan Thomas MBE **  Honorary Member  

Alec Poole 

Charlie Fagg     

Alain Valente     

Katie Milner     

Harry Hayek     

Max Chilton  

Josh Cook     

HOW LOCKDOWN IS TRANSFORMING ESPORTS

Life as we know it has ground to a halt amid the coronavirus pandemic. Bars, restaurants, cafés, shops, parks, stadiums and even entire countries around the world are on lockdown as people heed professional advice to stay at home in an effort to control the disease’s spread.

With cities now deserted, and people isolated in their home, viewership of streaming services – such as Netflix and Twitch – has risen sharply. People are understandably on the look out for entertainment, in whatever form they can, pushing those previous niche activities into the mainstream.

One of those is gaming and eSports. As TIME Magazine aptly put it, with no live sport, ‘something needs to fill the void’.

With Formula E races – and indeed all action on two and four-wheels – postponed for the foreseeable future, there remains a huge appetite to still go racing. Obviously, racing can take on many forms. You may have seen the recent virtual Grand National horse race or be a fan of marble racing (we are but more on that later…).

But of all these, eSports and motorsport are truly a natural fit. Why? Consider this. Whilst you can’t play a physical game of football in your living room, you can recreate the feeling of sitting in a real race car. For a small investment in a seat, steering wheel and pedals to use alongside a games console or PC, you can create an incredibly realistic race simulator.

And it’s not just the feeling of sitting in the car either, the games today provide the opportunity to learn and hone all the same skills that Envision Virgin Racing drivers Sam Bird and Robin Frijns use in the team’s race car. From the racing lines, braking points, to how to modulate the throttle and brake pedal so you achieve maximum speeds in the corners without spinning out.

Indeed, the team’s new cutting-edge simulation at Silverstone is in essence a glorified eSports game. Ok, so it’s got a few more bells and whistles, but the software is very similar and with Formula E’s one-day format, it’s the only way for teams to ‘test’ before race day…not to mention a lot cheaper.

And that’s an important point. The traditional route into motorsport has until recently been karting. Most the Formula E grid started in karts as did our very own Sam and Robin. Today, the cost of karting has risen dramatically to more than 100,000 euros a season. Gaming, and competitive eSports, can therefore be – and has in some cases – become the gateway to the sport for the future generations. Jann Mardenborough, for instance, is a name that may be familiar to motorsport fans as was one of the first success stories, going from gamer-to-racer after winning the GT Academy and signing for Nissan. He even recently sampled Formula E machinery at the rookie test in Marrakesh.

Indeed, for those that get hooked on the sport, it need not end with gaming, because motorsport is the only major sport where someone can genuinely go from gaming in their bedroom to professional sports person at the height of the sport. Maybe it’s even the X-Factor of motorsport?

Written by James Parrish – Commercial Partnerships at Envision Virgin Racing

LAUNCH OF WORLD’S FIRST ‘MARBULA-E’ SERIES

Leading Formula E team Envision Virgin Racing is aiming to fill the ‘motorsport void’ left by the current lockdown by offering fans some light-hearted entertainment in the form of the world’s first Marbula-E series.

Held in conjunction with Jelle’s Marble Runs and ABB FIA Formula E, the ‘zero emission’ marble racing aims to replicate the all-electric Formula E series, which is temporarily suspended amid the coronavirus outbreak.

Dubbed the ‘pinnaball of motorsport’, the inaugural event takes place this Saturday (April 18) at 11:00 (BST) the original date set for the Formula E Paris E-Prix.

CLICK HERE TO WATCH THE MARBULA-E TEASER TRAILER

Sylvain Filippi, Envision Virgin Racing’s Managing Director, explained:

 

Normally, when we talk about marbles in motorsport we’re referring to those fragments of tyre rubber deposited on the track, but in this case we’re talking about something very different.

“Obviously, we are all going through very unsettling times right now but as we’ve seen with the growth of eSports and virtual horse racing, people still need sources of entertainment – and sport plays such an important part of that. As I say to my team, everyone’s mental wellbeing is so crucial during this lockdown period and we hope this puts a virtual smile on the faces of all our fans and many others. People might think we’ve lost our marbles but actually we’re just racing them!”

He added: “The concept might not be that serious, but the production and set-up is. Like the actual races, events will include a qualifying session, scale replicas of the circuits, grandstands, sponsor branding, TV-style graphics and even commentary from the voice of Formula E Jack Nicholls. Races – or M-Prix as we like to call them – will feature 12 marbles. Sadly, there’s no Attack Mode or FanBoost, but we’re working on that!”

Fans can tune in for the first ever event on Saturday from 11:00 (BST) by visiting the team’s Facebook or YouTube channels.

FILIPPI “POSITIVE” AHEAD OF VENTURE INTO ESPORTS

New Zealand’s Nick Cassidy will join Envision Virgin Racing regular Robin Frijns this weekend as the duo take part in Formula E’s inaugural esports competition, ‘Race at Home Challenge’ in support of UNICEF’s global COVID-19 campaign.

The 25-year-old was one of the team’s official rookie drivers taking part in the Marrakesh in-season test earlier this year – in which he finished quickest overall setting a new lap record. Cassidy will take the place of Sam Bird who is unable to participate for the opening events due to technical issues.

Following the temporary postponement of the all-electric race series amid the coronavirus outbreak, championship organisers have created a virtual series allowing Formula E drivers to compete safely wherever they are in the world. Running in parallel will also be a separate sim races tournament with players competing for money can’t buy prizes.

Using the highly realistic rFactor 2 software, often found in professional simulators, the drivers will compete across a nine-week series in a ‘race royale’ style format and will feature touches such as live commentary from Dario Franchitti and Jack Nicholls. Fans will be able to follow all the action via Formula E’s website, Facebook page, Facebook Gaming site, Twitch and YouTube channels, as well as the Envision Virgin Racing’s driver’s own Twitch channels, starting with a pre-season test event on Saturday, 18 April from 15:30 (BST).

Nick Cassidy said:

 

Following the successful test in Marrakesh I’ve kept in close contact with the team and I’m really excited to be able to support them as a sim racer for the start of the upcoming series. Esports have grown massively in recent months and I’ve been fortunate enough to have competed in a few races already, it’s an extremely competitive environment and highlights the skill needed to compete. It’s great to be back in the world of Formula E – whilst in the comfort of my own home – and I’m hoping to bring in a strong point haul for Envision Virgin Racing.

Dutchman, Robin Frijns: “This will be my first chance to try sim racing and I’m really excited! I’ve seen a lot of my peers competing in different races over the last few weeks so it’s great to be involved now, I’m hoping I’ll be able to catch-up quickly. With no sport happening at the moment it’s great to give our fans, and partners, something to enjoy whilst having as many current Formula E drivers competing as possible. The prize money going to UNICEF is a fantastic initiative from the championship too and one that I’m fully behind – anything we can do to aid charities during this pandemic is hugely important.”

Sylvain Filippi, Envision Virgin Racing’s Managing Director: “It’s great to have Nick joining Robin to complete the Envision Virgin Racing esports team for the upcoming races, he proved just how quick he was on-track at the rookie test and I know he’s been successfully competing in some other sim races recently so I’m really positive heading into this weekend. Whilst Sam [Bird] won’t be able to drive for us in the first few races – due to technical issues – he will be hopefully joining the team later in the series. I think it’s a great initiative from Formula E and one we’re excited to be involved in, particularly the partnership with UNICEF which is incredibly important during this pandemic.”

Sam Bird, Envision Virgin Racing driver, said: “I’m disappointed to not be able to compete in the first few rounds of the Formula E esports series but I’m really excited to be supporting the team from home and can’t wait for my opportunity to jump into the driving seat further down-the-line.”

CAN YOUR FOOD CHOICES HELP IN THE RACE AGAINST CLIMATE CHANGE?

Plant-based, a hipster fad or the easiest way for you to make a difference in the race against climate change? As the market in the UK, and worldwide, continues to grow we’ve explored how changes to our diet can help lower our emissions and found the innovators who have both feet firmly planted in the market – believing it’s here for the long-term.

The production, and consumption, of meat – particularly red meat – is one of the highest contributions of CO2 emissions globally. Meat and dairy production are responsible for 14% of global climate changing emissions and it is estimated that if cattle were considered as a nation, they would be the third largest producer of greenhouse gases behind the US and China. The energy required to produce just one quarter-pounder burger is the equivalent to powering an iPhone for six months.

The impact of the growing emissions is huge, research shows that by 2030 an estimated 90% of all major crops could be impacted by climate change – with rice seeing a 23% decrease in growth over this period.

‘We’re not telling people to stop eating meat. In some places people have no other choice. But it’s obvious that in the West we’re eating far too much,” Said Prof Pete Smith, Environmental Scientist at the University of Aberdeen.

By cutting out just half of your meat consumption, you can reduce your diet’s carbon footprint by 40% – as the production of meat doesn’t just increase CO2 emissions, it requires vital resources such as water, fuel and land, and contributes to deforestation and biodiversity loss.

It’s not just about eating plant-based though….

Food waste is at an all-time high, with an estimated 8-10% of all global emissions coming from food loss and waste – this encompasses the whole process, from field to bin. It’s also important to eat locally sourced and seasonal food and minimise waste to further reduce your carbon footprint.

Anne Marie Bonneau, the ‘Zero Waste Chef’ believes that “We don’t need a handful of people doing zero waste perfectly, we need millions of people doing it imperfectly.” This shouldn’t be considered a fad or trend, it needs to become a lifestyle change for the Western world.

The plant-based and vegan market has exploded in the last few years, with new and innovative campaigns and products hitting the shelves of the UK every day. In 2019, 5% of UK consumers attempted Veganuary (The Grocer) and Mintel estimates that by 2023 the Vegan market will be valued at £1.1bn in the UK, whilst a Barclays study suggests the global market could grow to $140bn in that time. It seems that plant-based is not just a marketing buzzword, it’s a complex market led by experts, so who are the innovators in the market?

Ethan Brown
Founder and CEO – Beyond Meat

Founded in Los Angeles in 2009 with the company’s initial products being made available across the US in 2012, Beyond Meat is one of the world’s leading plant-based meat substitute companies and is available in 50 countries. Leading the industry, the company was floated on the stock market in 2019 for $3.8bn, whilst the company had previously been valued at a third of the value. Leading the innovators in the plant-based world, Ethan Brown secured investment from the likes of Bill Gates and Leonardo DiCaprio.

The products can be bought throughout the UK in supermarkets and Ethan has also worked with burger chains to provide vegan alternatives. Notably in the UK, Brown has worked with new start-up Neat Burger – who have investment from F1 Champion Lewis Hamilton – to develop their own patty to be sold in their fast food stores. Ethan’s goal is to find a better way to feed the planet and believes that by shifting from animal to plant-based meat, we can address four global growing global issues: human health, climate change, constraints on natural resources and animal welfare.

Dr Peter Hynes
Head of R&D – The Meatless Farm Co.

With a target of getting every household in the UK swapping to eating one more plant-based meal per week by 2021, the Meatless Farm Company have set their sites high and believe that by reaching this target it’s the equivalent of taking 16 million cars of the road.

Joining the company from consumer brand conglomerate Unilever, Dr Peter Hynes brought with him a wealth of consumer knowledge and states that customers are becoming increasingly aware of what is available and what they want from a product and it’s all about creating that product for them. He believes that the gap between meat and plant-based is going to close, and is getting closer all the time, and that is his main role in the company. He’s creating a product that provides an alternative to meat, without sacrificing the nutritional value – you can’t just rely on the fact that it’s not a meat product to know it’s healthy anymore. He believes that with his continued R&D, in five-to-ten years the gap to animal meat will be closed completely.

Dawn Carr
Director of Vegan Corporate Projects – PETA UK

Starting as an animal rights activist for PETA, Dawn Carr has stepped back from activism and has become the Director of Vegan Corporate Projects at PETA UK. Working with hospitality and FMCG giants in the UK she has been fundamental in the adaption of menus and addition of many major vegan options across the country.

Since beginning the role in 2014, Dawn has been at the forefront of many newsworthy, and often controversial, products. The addition of vegan ‘cream’ to the famous strawberries and cream offering at Wimbledon became a highlight of her career in 2017. Pushing UK companies further, Carr had been in talks with UK baking chain Greggs since she began the role and was crucial in pushing the launch of the chain’s now famed ‘Vegan Sausage Roll.’ Becoming the chain’s fastest-selling new product in six years, the company attributed a 15.1% boost in sales for the first 19 weeks of 2019.

Ishen Paran
UK General Manager, Oatly

Founded in Sweden, Oatly has been offering alternatives to dairy products from oats since the early 1990s, however it is their approach to marketing that has propelled the brand into the UK marketplace in recent years. The companies oat-based drinks use 73% less CO2 than cow’s milk to produce and this is a fact that the UK marketing team have capitalised on. Using guerrilla marketing techniques the brand, headed by Ishen Paran, have caused outrage in the dairy industry. ‘Hijacking’ the London Underground billboard, the company ran with the slogan ‘It’s like milk but made for humans’ and has recently begun an ‘oat propaganda’ campaign throughout the UK. The campaign is set to target a whole new market stating that they’ve ‘been mostly hanging around East London for a while now’ the brand believes that it can reach the rest of the UK with its clever marketing campaigns.

THE MOST INFLUENTIAL WOMEN IN THE FIGHT AGAINST CLIMATE CHANGE

At Envision Virgin Racing, we’re much more than a racing team. We exist to energise the Race Against Climate Change, focusing on accelerating the transition to clean, secure and affordable renewable energy and mass adoption of e-mobility. In short, we care passionately about our planet.

The aim of the Race Against Climate Change is to accelerate the energy transition and help the world achieve the goals of the Paris Climate Accord.

We’ve profiled five of the most influential women leading the fight against climate change.

Christiana Figueres
Former Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCC) and friend of the Envision Virgin Racing Formula E team, Christiana is an internationally recognised world authority who is credited with forging a new brand of collaborative diplomacy. Injecting a sense of optimism into climate change agreements, Figueres attempted to remove talks from what she refers to as ‘the pollical trash can’. A key figurehead in the Paris Agreement in 2015, she shed light on the gender dimension of climate change and continues to accelerate a global response to climate change through various engagements, including her role as Co-chair of the Advisory Committee of Formula E.

Greta Thunberg
At the age of just 15 years-old, Greta Thunberg began a school strike in Sweden and grew attention to the on-going climate crisis and the impacts that this was having. Since 2018, her message has spread throughout the world and young people are following in her footsteps by marching and striking in many major cities to make adults, and decision-makers, aware that the climate crisis is a true emergency. Avoidance of air travel and an ambition to travel on months-long trips with a zero carbon footprint, Thunberg is continuing to spread her message globally and her success has been highly regarded by many – including achieving the accolade of TIME Magazine’s Person of the Year. She states that: “This is an existential crisis that is going to affect our whole civilization, the biggest crisis humanity has ever faced.”

Anne Simpson
As Director of Global Governance for California’s public pension fund, Anne Simpson comes with a wealth of knowledge and power to go with it. She believes ‘money talks’ when it comes to transitioning the world away from fossil fuels and Simpson’s already taken large steps forward with her plans. Simpson believes activism makes good business sense and believe ‘there’s no business that can function without a healthy eco-system.’ Pushing some of the world’s largest companies to disclose the risk climate change poses to their businesses is just one initiative that she’s pushed forward , as well as leading Climate Action 100+, who engage in negotiations to demand the world’s 100 biggest greenhouse gas emitters change their ways.

Dr Kate Marvel
Using her social platform to inform, inspire and engage, Dr Kate Marvel aims to cut through misinformation about climate change with storytelling. Currently working as an associate research scientist at Columbia University, Marvel studies climate models and has recently discovered that climate change has been affecting drought since 1990. She used her storytelling techniques to educate through TED Talks and podcasts alike and has said, ‘We don’t know for sure what the future holds. But we are sending our kids there, and they are never coming back,” she said. “I want them to be prepared for what they’ll face’.

Rachel Kyte
As one of the leading experts in climate change, heads of state and multinational CEOS are working with Rachel Kyte to plan a transition away from fossil fuels. Playing an influential role ahead of the 2019 U.N. Climate Change Summit, she helped push for countries and companies to make new commitments to expedite energy transition. Leader of the World Bank’s climate programme, Kyte developed strategies to make hundreds of billions of dollars available to developing countries who were eager to address climate change, she strongly believes that ‘we have to make sure we take care of everybody.’

 

Adapted from ‘The Women leading the Fight Against Climate Change’ on TIME.com.