Envision Racing and partners Superdry have come together to launch a Sustainable Fashion pledge, encouraging consumers to think about the purchasing choices they make.
The pledge was officially unveiled by Envision Racing driver Sebastien Buemi at the team’s latest Race Against Climate Change: Live event in London, on the eve of the London E-Prix.
By completing a few simple questions around their purchasing habits, fans taking the pledge can see exactly how much carbon dioxide and water they could save simply by switching to organic cotton products – while also learning about the wider impact of fast fashion on the environment.
Fans then pledge to make that simple change to their habits, helping to drive towards a more sustainable future.
For each pledge taken, Envision Racing is also committing to planting a mangrove tree in Madagascar.
Envision Racing and Superdry partnered ahead of Season 10 of the Formula E World Championship, powered by a joint commitment towards ‘driving sustainability in style’.
United by a commitment to sustainability, the multi-year agreement will see the two brands leverage the unique opportunity presented to them and showcase how more considered choices can be both fashionable and an aspirational statement of intent.
The Sustainable Fashion pledge becomes another element of that. It is the 13th pledge available to fans, joining others based around e-waste, mobility, energy and food habits.
To date over 250,000 have taken a climate pledge, committing to reflecting on their habits and choosing options that will better preserve the planet and the environment. The team’s aim is to reach a total of one million pledges.
Envision Racing, known as the ‘greenest team on the greenest grid’, launched the consumer-facing part of RACC, called the Sustainable Chain, to empower its fans and their communities to make green pledges and drive climate action in the wake of the UN’s COP26 climate conference in Glasgow.
To date, fans’ actions have saved over 48 million kilograms of dangerous carbon dioxide emissions from entering the atmosphere.
Via Envision Racing’s website, fans calculate their carbon footprint and then watch it diminish as they introduce green lifestyle changes. These include:
- Swapping to an electric vehicle
- Commuting by bike or public transport to work
- Sourcing local food
- Switching to a renewable energy supplier
- Making energy efficiency improvements at home
- Flying less
- Installing solar panels
- Reducing meat consumption
- Cutting down on water usage and producing less waste
- Recycling e-waste
After submitting some data about their current habits in each area, fans can see clearly exactly the impact they could have by making even some very minor changes to their lifestyle.
To take the new fashion pledge, and see the other pledges on offer, click here!
